BLOGZOT 2.0 on MacZOT.com is some wacky promotion where, if enough people blog about SubEthaEdit from CodingMonkeys. MacZOT and TheCodingMonkeys will award $105,000 in Mac software to bloggers.

I’ve not used SubEthaEdit, but from what I know about it, it has some really great collaboration features, but is also a fine text editor if you don’t need those features.

This is an interesting promotion that seems pretty simple on the surface: A percentage of people that get the application for free — if the goals are met — will go on to be future customers and evangelists, while a certain percentage will use it but not ever bother to upgrade to a new version. Another group will dislike it, but only a very small portion will dislike it and complain about the quality: it was free, after all.

And, of course, the nature of the promotion means it will be frequently talked about in the Mac “blogosphere” until the next shiny thing comes along.